Caspian Design | An Insight + Innovation Consultancy

 
Set aside the political issues regarding health care industry reform and read this article as a story of simple direct user observation and surveying.
 
 

Short answer: I don't see how. This question was raised when a startup engaged me to design and develop a mobile app that uses SMS text message transmission system. This article in today's New York Times spells out the U.S. carriers' SMS cost structures. At first glance, at least, I see know way for a subscriber to put cost pressure on their carrier.
 

The Evidence Gap: Health Care That Puts a Computer on the Team By Steve Lohr, NYT, December 27, 2008

As I told a colleague who incubates new strategies and business and consumer merchant applications at a Fortune 100 financial firm, within a year this is the kind of thing that is going to make e-wallets look like a leather pouch of coins tied to your tunic.

Less information can be more informative. Fewer choices can yield satisfying results with less mental "friction". More to look at can lead to seeing less.
 
NYT, December 16, 2008

 
 
LibraryThing is a great outfit passionate about its product: a tool for bibliophiles to use to communicate their love of books and book libraries.
 

 
New York Times, Thursday, December 16th, 2008
Observatory: Diesel, Made Simply From Coffee Grounds (Ah, the Exhaust Aroma)

 
A good solid position from a list I subscribe to.
 
Junior Information Architect
Junior Information Architect position available at a leading NYC advertising agency (full time, permanent position).